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Three of the big benefits of an effective content marketing plan

  1. You should further boost recruitment and retention


    ‘Stop selling and start helping’ is a highly effective business building strategy if your objective is to recruit more customers, and boost the loyalty of the ones you already have.

    Using your content marketing plan in this way helps you to demonstrate your relevant expertise, while also delivering increased customer value.

  2. You should build and maintain greater customer trust


    As your business is increasingly viewed as a source of highly approachable expertise, more people will decide to choose you as their broker. Plus as you create value without overtly taking anything in return, your customers are more likely to trust your advice and recommendations.

  3. You should also gain a substantial ROI from your time and effort


    An effective content marketing strategy means that your business should enjoy:

    • Increased inbound traffic (as a result of improved visibility and ranking on Google).
    • A higher brand visibility and reputation overall.
    • Increased lead conversion across all marketing channels (because of increased trust and reputation).


      In order to judge how effective you are being, throughout the year try to track/correlate your communications activity and any website/call volume analytics against your content plan.