Keeping in touch with your clients with regular and relevant content is not always easy.
So to help make this process easier for you, please use the material below to enhance the value of your customer communications across personal and commercial lines business.
Use the content in your website, social media, blog, emails, direct mail and newsletters.
These days there are lots of ways to talk to your customers, through social media, online blogs, customer newsletters or email. Aviva has a wealth of content for you to draw on, see below for what we have and how you can use it.
Note: All of our content is available to you free of charge, however please ensure that you reference any dates and statistics when re-publishing.
1. News content
Press releases on Aviva’s Media page are regularly updated with topical news content which you can reuse and share with your clients.
2. Property View
For those of you who trade in Property Owners business, we have four Property View magazines packed full of useful information and insight from the sector for you to share with your clients.
3. The Loop
The Loop is our monthly broker newsletter, and while it is predominantly focussed on keeping you up-to-date with our products, services and expertise, it also features news stories about what’s going on in the wider industry which may also be of interest to your own clients.
4. Risk Management
Ready made for you to share directly with your clients, our suite of Risk Management Bulletin’s are full of useful recommendations and checklists to help your clients protect their business.
Personal lines - client newsletters
We have four seasonal templates filled with hints and tips for you to share with your clients. You can either brand and personalise the already professionally designed templates or open the MS Word versions to simply copy and paste the content into your own newsletter.
Go to Broker Create to get started
Commercial benefits that can result from good content
- If the content in your website has real value to your audience, then Google will boost your site up the rankings.
Good content is therefore a particularly powerful SEO tool.
- Useful, valuable information and advice positions you as an expert (and people like to deal with experts). Being perceived as an expert boosts the credibility of your business and your brand.
- If visitors to your website download your content (for example a useful template or a white paper) then this helps you to build a database of prospects (a proportion of which will buy from you in the future).
Develop your content
- What your content should be.
- How do you create great content?
- Planning your content – six steps.
- Get maximum exposure by ‘repurposing’ your content.
Quality content + Quality links = higher rankings, higher traffic figures (and a better return on investment).
Demonstrating industry expertise in your campaigns could help with customer retention or winning new business