Language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates.

Different words and phrases work better in different situations, and it’s up to you to figure out which work best for your business.

Test the following 'magic' marketing words in your next email, social media or blog post to see which yields the best response.

1. The reader’s name (for example in email marketing or direct mail)
   
   “A person’s name is to him or her the sweetest and most important sound in any language” Dale Carnegie
   
   
2. You.

   Write as though you’re speaking to the customer and about the customer, not about yourself.
   
   

3. Guaranteed.

   Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
   
   

4. New.

   Your product or service is the cutting edge in your industry.
   
   

5. Free.

   “Because” we all like free things, right?
   
   

6. Save.

   The most powerful word to showcase monetary savings, or even time savings.
   
   

7. Results.

   Because people like to see proof to support what you are claiming.
   
   

8. Because

   Give customers a reason why they need to take action.
   
   

9. Value

   This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
   
   

10. Amazing

    Customers will respond to something that is incredible.
    
    

11. Easy (or simple)

    People believe that their lives are very complicated. Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
    
    

12. Discover

    This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
    
    

13. Everything included/everything you need

    This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
    
    

14. Never

    Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
    
    

15. Safe and effective

    “Proven” to minimize risk perception for health and monetary loss.
    
    

16. Powerful

    Let customers know that your business, product or service is robust.
    
    

17. Secret

    Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
    
    

18. The

    This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
    
    

19. Instant

    Instant access or downloads are more appealing than waiting.
    
    

20. How to

    Start off with a solution so customers read the rest of your copy.
    
    

21. Elite

    Your customers are among the best in the world. Invite newbies to join a highly desirable club.
    
    

22. Premium

    Premium helps denote high quality.
    
    

23. Caused by

     If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
    
    

24. More

    Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
    
    

25. Bargain

     Because customers want a great deal, remember?
    
    

26. No obligation

    Create a win-win situation for your customers.
    
    

27. Huge

    A large discount or outstanding offer is difficult to resist.
    
    

28. Wealth

    If you’re selling products and services related to money, wealth is a desirable word for customers.
    
    

29. Now

    There comes a point when you need to tell your customer what to do. They need to call you, or order from you or ‘click here.’ But you don’t want them doing it tomorrow or next week. You want them to do it now – so tell them.
    
    

30. No Risk

    Anything you can do to reduce the risk for your customers will increase your sales. Your customers may not be consciously thinking about it but subconsciously they’re worrying about risking money and possibly time by doing business with you. Risk elimination is one of the most effective Marketing strategies available to you.
    
    

31. Yes

    There’s something about the word ‘Yes’ It just works wonders. When you speak to customers use it a lot. It’s equally important to avoid the word ‘no.’
    
    

32. Important

    It’s important to use the word important. People want to know about important things and it’s a word that grabs the reader’s attention. And that’s important!
    
    

33. Fast

    We all want things to happen faster. If you can do it – tell them.
    
    

34. Proven / Proof

    It’s often useful to assume that people reading your message do not believe what you’re telling them. It may not be the case for all of them but it’s likely that a good proportion are sceptical. Offer proof wherever you can.
    
    

35. Limited

    If there is a genuine limit to what you are offering or the number of people who can have it, it’s worth making a big deal about that. Scarcity is an important marketing tool.
    
    

36. Solve

    One of the simplest copy writing formulas is to state the customer’s problem, tell them you can solve it and then tell them precisely how you’re going to solve it.
    
    

They key to success is to combine these words into phrases that trigger buying behaviour. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates.