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Use responsive design to mobile optimise your website

Access to the Internet via a mobile or tablet now exceeds access via a PC so your website must work successfully across all devices, ensuring that your content is always easy to read and your site is always easy to navigate.

Google now prioritises companies that have "mobile-friendly" websites when people use the search engine on their smart phones or tablet computers.

Brief your website team to use a ‘responsive design’.  See this in action on the Boston Globe website

Click on the link and drag the browser window to different sizes to see how the content and navigation shift from a three-column view optimized for browsers to a two-column grid optimized for tablets to a one-column layout for mobile devices.