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Email marketing: your step-by-step guide

Email marketing endures because it works. Recent analysis shows the average ROI to be over £38 for every £1 spent.

To achieve this sort of return you need to build a mutually valuable relationship with clients and potential clients on your database. Do this well and whenever a potential customer is ready to buy, they’re likely to buy from you. Do it badly and you risk driving them away.

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Email Marketing