Regardless of whether you have an all-singing email service provider, or simply use your office Outlook system, if done properly (with the necessary email marketing permissions in place) email marketing is arguably your most effective digital marketing tool.
Our top tips for improvements are to listen to what your customers are struggling with and use your emails to provide support, ideas and solutions.
Give your emails personality, use a tone-of-voice that supports your brand, and give them a compelling subject line (we suggest around 50 characters).
Keep your emails short and single-minded and write for the quick read ‘on the go’, rather than the long read at a desk.
And don’t forget to monitor open-rates and click-throughs if you have that data available. It’s a great way to see what’s resonating with your audience and to make further improvements.
If you’re interested in finding out how your email marketing stacks up against your broker peers, then head to Marketing Elevator to find out.
Got a specific question about email marketing? Drop us a line at firstname.lastname@example.org