Find and convert high quality prospects
Beating the bushes looking for clients is no longer the way to do business. What you need to do is identify them, introduce yourself, show how you can be valuable to them, build a relationship and then keep in touch until they are ready to buy from you.
To generate a steady flow of new customers, you'll need:
- A definition of what your ideal new client 'looks like'.
(and here's how you identify them).
- An effective way to contact them.
(and here are some of the best ways to do this).
- A valuable reason why they should use you - and not your competition.
(and here's how to define your USP)
- A plan to engage with them and build their trust - until they are ready to buy from you.
(and this will help you to understand how and why you should do this).