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Creative development process: your step-by-step guide

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Post campaign evaluation/response analysis Production/distribution Data management Media briefing Brief a photographer/illustrator Write quality copy Concept execution What to do if the Client doesn't like the concepts Avoid these common marcom errors Understand how the Client will evaluate the work Concept evaluation/approval Test it? Production department input and approval Timing plan Budget estimate Research the concept? Present the Creative work What about the call-to-action? Concept development Sources of good ideas Does it have a great headline? Fuel the creative work Brainstorm Creative briefing in the Agency Include a target audience definition with insight Creative objective? Create the proposition Media briefing? Media choice? Campaign briefing by the client Is there a governing idea? Strategic planning meeting