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Public relations strategic plan

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Campaign evaluation Community events Content marketing Sponsorship offline Forums/discussion boards Blogs Video Collateral media Email marketing Word-of-mouth media Prize draw/competitions Viral marketing Articles Corporate advertising Twitter Interanl communications Social media TV and radio Corportae event Expert comment Webinars Press conference Public speaking Surveys Sponsorship online Newsletter/e-zine Celebrity Podcasts Chat rooms Lobbying Experiential marketing Press supplement SEO Product events Wikis Events and road shows Facebook Seminars Product placement Award schemes Corporate hositality Exhibitions and trade fairs Advertorial KPIs tactics, channels and methods Press kit/pack Budget Time frame/schedule Crisis management Press release Communication strategy Develop your PR Strategy Define measurable objectives Who are your target publics Inight from precious campaigns The communications audi What does that tell you?