There’s no denying that your website’s Google rank is key to hitting your new business targets but with hundreds of billions of web pages, all searchable by Google in an instant, how do you get yours to the top of page one?

Of the many factors that determine a page’s ranking, back-links are one of the most important. Google considers them to be a vote of trust, confidence and authority, particularly when they come from a reputable source. So the more of these positive votes you have, the higher you’ll rank on Google and other search engines.

Are there easy ways to get back-links?

The most effective SEO back-links are defined by Google as ‘natural’ links. Here website owners searching for relevant editorial, come across your content, see its value and decide to link to it.

Delivering this highly effective SEO strategy can require significant investment. If you don’t have the time or budget then consider using the much easier options below. They should help improve your ranking to an extent, especially if your goal is to dominate within your local market.

1. Ask relevant friends and family (quick and easy)

   Contact relevant people you know well who have a positive online presence; then ask them if they can make a natural link to your site.
   
   

2. Connect your business network (easy)

   Your company database will be full of businesses that would benefit from working together, exchanging referrals, opportunities, testimonials and ideas.

   Consider inviting suppliers, and the clients whose services you also use, to a working lunch. As part of the agenda agree a reciprocal deal to publish a testimonial on the website. Ensure that back-links are included within the agreement.
   
   

3. Leverage local partnerships (easy)

   Building relationships with local organizations, media publications and charities are a relatively easy way to get back-links.
   
   

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This page content was reviewed in September 2024.