1. We work just for you
   
   

   (An example of what you might say on your website)

   Because we work for you - not for an insurance company - you can be assured that we always have your best interests in mind when seeking out the most appropriate policy for you.
   
   

2. We get you products that are right for you, at the right price
   
   

   (An example of what you might say on your website)

   Because of our experience and contacts, we strive to get you products that are right for your insurance needs, so you're not paying for cover that you don't need.
   
   

3. We save you time and frustration
   
   

   (An example of what you might say on your website)

   We have the knowledge, expertise and access to find the right insurance provider and product for you – no need for you to trawl blind through a myriad of insurers and their products. Nobody’s got time for that! (Except us, of course!)
   
   

4. You get expert advice that you can trust and rely on – guidance that won’t cost you anything
   
   

   (An example of what you might say on your website)

   Insurance can be complicated so you’ll benefit from having an expert working on our behalf, acting as an impartial middleman between you and the big insurance companies.
   
   

5. Each time you call you can speak to the same person.

   Many customers like the fact that the broker knows them and their individual needs.
   
   

6. If you need to make a claim, we’ll be there to help, guide and support you
   
   

   (An example of what you might say on your website)

   Making a claim is often the moment when you discover the value of your insurance. Even so, this can be a stressful experience, especially if you’ve never done it before. Fortunately we have and will be with you throughout the process, guiding and supporting you where necessary.
   
   

7. We’re your local, friendly broker.
   
   

   (An example of what you might say on your website)

   Please feel free to drop in and see us, but we do suggest that you call in advance to check that the person you’re most used to speaking to will be in the office.
   
   
   

How to promote these benefits:

1. Add a link on your homepage that proudly proclaims the primary reasons why your customers will benefit from using your services. Focus on value as well as price, especially when talking to existing clients and potential referrals.
2. Promote these benefits on a video. Here’s why video is now a ‘must have’.
3. Print off your list customer benefits onto an A4 sheet, laminate it and stick in on the desk of every member of your staff.