By creating an avatar of your ideal client(s) you benefit from

1. Your whole team being crystal clear about who is likely to be a profitable potential client and who to avoid.
2. Having an agreed description to give to existing clients when discussing your referral programme, so that they recognise who amongst their friends would be appropriate to recommend to you.

See how to create the profile or persona of your ideal client.

Create your avatar using relevant criteria from the following options:

• Customer type
• Usage
• Geographic
• Behavioural
• Psychographic
• Business need
• Some other options