Google Reviews are great at helping you to stand out on a local search and create a good and reassuring first impression.

In many respects, the Google search results are now your homepage. What potential clients see when they search for your business will increase or decrease the likelihood of them getting in touch.

For many prospects the easiest way to differentiate between brokers is by the number of Google reviews they have. One of two suggest that your web developer sorted this out as part of his fee. More than ten should convince potential customers that many of your clients are delighted to recommend you. And such reassurance usually means that prospects are more likely to continue their journey towards you.