What can you do that will delight and surprise your clients; something memorable that will make them feel really appreciated, but also get them talking about you with friends, and boost referrals?

At Lulu's cafe they serve you with the world's largest cinnamon roll.

Why not have a mini-brainstorm in the office and come up with some ideas. What you decide doesn't have to be too dramatic; simple courtesies can work really hard for you because almost no one else is making the effort.

Take for example if a client comes in for a meeting to discuss their renewal. The usual thing would be to offer them a glass of water or instant coffee. What could you do better? Something that would delight and surprise them and make them feel special? What if it's a warm sunny day and you serve them with a fresh fruit cocktail with crushed ice in a long glass - or a hot chocolate with whipped cream in the winter.

What if the strawberries and mint come from your garden?  How good would that be!

This extra thought without much extra expense will make clients feel more like a guest in your home than a client in your office - and your business will profit as a result.

Plus when clients are enjoying a drink with you they’re much more likely to respond positively to your cross-sell suggestions.