Marketing agencies specialize in finding businesses leads through optimized marketing campaigns. This is done through extensive market research, building relationships with potential customers, and increasing sales and profits. At the core of it all, marketing agencies are in the business of communicating with target audiences. It’s their job to position your business in front of as many eyeballs as possible.

What does a marketing agency do?

It’s wrong to think that all marketing agencies are the same. Yes, most marketing companies implement marketing strategies to generate business leads, but each agency may go about this process in their own unique way. Furthermore, many marketing firms only have a single area of expertise.

In some instances, businesses will hire more than one agency to ensure all their marketing needs are handled. Though this method may be necessary on occasion, it’s far more cost effective to hire a single agency that can handle all of your marketing needs.
 

Types of Marketing Agencies

Let’s look at the most common marketing agencies:

Telemarketing

These agencies provide marketing services via telephone. In a sense, they act as a call centre for your business. Agencies that specialize in telemarketing often make calls to follow up with prospects. They will also take customer service calls to answer questions and provide information about your products and services.

Digital marketing specialists

Agencies that specialize in digital marketing promote your services across a variety of online platforms that include social media, email marketing, and online advertising such as Google Ads. These agencies can help you optimize your website and create online funnels to attract and convert leads. Many businesses end up choosing a digital agency because online promotion is one of the best and most affordable ways to attract customers.

Full-service marketing

Full-service agencies offer an entire range of services that include branding and design, digital marketing and traditional marketing. You can think of a full-service marketing agency as a “one-stop-shop” where you can meet all of your outsourced marketing services via a single source.