A marketing retainer is a monthly agreement between your company and a marketing agency or consultant. Each month, you agree to pay the agency a certain amount in exchange for their services. The scope of their monthly services will be included in your retainer agreement.

Retainers are mostly used for long-term relationships and are not specific to any particular project. Retainers give agencies time to familiarize themselves with your brand and develop and optimize effective marketing strategies unique to your business and its needs and objectives.

So setting up a marketing agency retainer agreement allows you to regularly tap into a wealth of expertise you don’t possess on your own.