Your business will sign a contract with the marketing firm/consultant that agrees on a monthly budget for a pre-determined range of services performed each month. For example, if you need social media marketing services, you will pay a social media retainer to an agency that specializes in organic and paid SMM.

After you’ve specified your marketing goals, targets and objectives, it’s the job of the agency/consultant to build and execute on strategies that fall within the scope of the retainer to achieve them.

A further benefit is that the agency is “on call,” meaning you are well within your rights to contact your marketing firm for in-scope additions, changes, or advice at any time.