Projects are well-defined in scope. Deliverables are typically needed in a short timespan (usually three months or less), and the project does not need continuous attention after it has been completed.

For example, imagine your company requires a complete redesign of your website. You would turn to an agency that specializes in website design and development and pay a set price. Due to the short-term nature of the job the project will be billed at full price.

In some retainer relationships, project work that falls outside of your retainer’s scope is billed at a discount due to the promise of a long-term relationship which guarantees a monthly stream of income for the agency.