Unqualified leads may have any number of combination of factors that cause the lead to not be a good fit for your company:

They may be too big, too small, of the wrong industry, or outside of your target geographic area.

You also may mistake a qualified lead for what we affectionately call “tire kickers,” which are leads that really have no interest in buying or engaging in your services; they’re simply looking for whatever information and free services that they can find.