If you promise to get your clients the very best insurance deals, then make sure you fulfil that promise. Actions speak louder than words so the more times you deliver on your service promise, the more credible your brand becomes. Clients will naturally refer a strong brand through word-of-mouth to their friends and networks.

Remember that it takes a lot of effort and time to create a strong brand, but it takes even more to maintain that brand. Be consistent in your approach and with time you will have a competitive brand which can rival any major player in the industry.