Everyone wants to enjoy their job and much of that depends on the environment. So ask yourself:

• Are first impressions on your website positive, professional, modern and people focused?
• Does it for example feature festive Christmas parties and team building days?
• Does it suggest that your colleagues are likely to be sociable, caring, progressive and inclusive?
• Does it for example promote the work you do with local charities?
• Is this information also featured on your social media?

Think about why someone would want to work for your company. Survey your employees to find out why they chose YOU as their employer. This will highlight the best qualities of your employer brand.

Then back this up with plenty of staff testimonials.

Then make sure that your job ads, social media, website ‘about us’ page and other materials reflect this accurately.