Before you've had a chance to view an applicant’s CV, they've already checked your company’s LinkedIn profile and website. Therefore in order to maximise the response to your recruitment ad you need to promote your company’s positive attitudes and values towards diversity, equity and inclusion.

Keep in mind that diversifying your workforce goes beyond attracting the right candidates to apply and getting them into the interview room. It is also about making sure the workplace is inclusive.

LinkedIn and your website are great places to reflect your efforts.