Exploit your connections both inside and outside the industry.

If you're struggling to fill a role, it might be a good idea to think about other ways to find someone who meets the company's needs. This might mean recruiting someone from another industry altogether.

Take the Marketing industry for example; the last IPA census revealed that the average age of a marketing employee is just 34.  And if you think about it, many of those leaving for new opportunities elsewhere should have plenty of the sort of skills that you’re looking for.

Or you might be introduced to a potential employee by a friendly contact at your local Chamber of Commerce.

You might also consider offering job shares or part-time working instead of relying solely on those who can work full time. You might also consider to what extent people could do the job remotely.