The rise of social media, smartphones, and high-speed data have led to the vast majority of internet users browsing the web on their smartphone, which includes searching and applying for a new job.
So in order to succeed on the handheld web, information must be concise, eye-catching, and instantly accessible.
Some guidance which should be valuable
- Keep your recruitment ads concise but full of valuable information
When it comes to mobile recruitment, short and sweet is the best way to attract talent. The ‘scrollable’ nature of the mobile web means information must be concise and easily digestible.
By keeping recruitment ads concise, you give potential candidates all the initial info they need in a matter of seconds. This increases the chance of them clicking to find out more about the role in question, and ultimately applying to join your team.
- Utilise social media job boards
Social media is the engagement hub of the mobile web. To give your job ads the best chance of resonating with mobile users, it’s important to utilise social media channels to advertise your vacancies.
Platforms such as Facebook and LinkedIn have built-in job boards, allowing you to engage talent through fully branded social campaigns. This means potential candidates can access all your brand information via your social media page, while keeping up to date with your latest opportunities.
- Make application forms easily accessible
A mobile-friendly application process is crucial for attracting the best new talent. With the majority of job-hunters using their phones to look for work, it’s important to make their experience as positive as possible.
Optimise your application pages for the mobile layout; use multiple-choice options where possible, and allow CVs to be attached as documents. This increases the speed and experience of your application process – helping you attract more high-quality candidates.