Some useful insight to consider if you’re targeting this audience:

1. Born between 1965 and 1980, many Gen Xers are in their prime spending years, having settled into a career, home and family - typically juggling child care and a growing mortgage burden whilst also reaching the peak of their careers – so they’re very busy.
2. They spent their formative years without technology, only to embrace it slowly as teenagers or in their 20s or 30s - they remember how video killed the radio star.
3. This demographic group grew up independent and self-sufficient; taking care of themselves and perhaps even their siblings after school, making their own snacks, and doing their homework on their own. This fostered a generation of consumers who tend to want authenticity and clear-headed marketing without any fuzzy logic or lack of clarity. They don’t have time for it.
4. Also this generation is less prone to moving in the waves of trends, and is more likely to buy a service or product that somehow benefits society or the environment.