Every business is capable of generating huge amounts of data. Having CRM software in place allows you to tap into this potential. You can track and view all data and use it to plan your sales strategies and implement them better. 

The CRM software essentially allows you to generate data through every interaction or activity that you carry out with your clients or prospects. This data can then be analysed so that you can have a better understanding of your clients and prospects and see how they relate to you and to the products and services that you offer.

As a result you should be able to gain a better insight into your market, as well as track where your products and services need to be and where you need to focus your efforts for better results.