One of the main advantages of having CRM software is that it can help you provide higher level of customer service, not only to your existing customers, but also to clients that you might attract in the future. 

You can better ensure that all client needs are met by the products and services that you offer and that they are completely satisfied with their purchase.

In addition, planning your interactions and communications with clients and prospects in this way allows you to be more targeted and more relevant in your communications.