Good marketing is all about good communication and creating a connection, but if you’re failing to make your communications accessible, you could be missing out on some fantastic new talent or valuable clients.
Did you know?
- At least one in ten working-age adults are neurodivergent in some way.1
- There are 14.6 million disabled people in the UK, with 21% being working age adults.2
So, creating accessible content isn’t just the right thing to do as human beings, but it can be great for business too. These audiences tend to be very active online, so whether you’re looking to recruit talent or convert a prospect, you need to make sure you’re making your online content accessible.
To help you impress your potential new employee or client, we’ve created some handy checklists so you can see how to make your digital content more accessible:
1 Thinking Differently At Work – GMB Union
2 https://www.scope.org.uk/media/disability-facts-figures/