- Use Google’s resources to find out what relevant information your target audience is searching for online.
Review this information with your sales team, and add any additional customers’ frequently asked questions to the list.
Then add addition insight gathered from a Google Analytics review of your website.
- Then decide what content themes are most relevant and focus on creating valuable content that matches the needs of your audience.
This content should be immediately relevant (answering the Google Search needs of your target audience). Plus the writing needs to be clear, concise and easily understood.
Including keywords and key phrases will further encourage Google to boost your ranking.
- Make sure that structurally, your website is easy to use by visitors.
- Optimise your content and add your metatags.
- Spend time working on visual content that users will want to engage with.
Including video on your website is an additional way to increase your ranking.
- Finally spend time acquiring backlinks and promoting your content across multiple channels.