The longer you retain your clients, the more profitable your business can become - with even a marginal shift in overall client retention, there’s potential to have a significant impact on your bottom line.
So with this in mind, consider which of these simple customer loyalty boosting tactics could work best for your business:
- Connect on LinkedIn
If you haven’t already done it, connect with your clients on LinkedIn, ideally just after the two of you have spoken. This simple action can quickly deliver positive retention results.
- Help your team to become 100% customer-centric
Good customer service is of course one of your key sales propositions, and the reason why many clients stay with you long-term, so consider reviewing the value of these customer service tips at your next team meeting.
- Ask for a Google Review
By giving you a Google Review your clients may become more inclined to remain loyal to your business – simply because they’ve publicly endorsed you.
- Launch ‘Feedback February’
People like to be asked their opinion, so call them to get their feedback on your customer service. This is a great way to pinpoint advocate clients (who you can encourage to deliver referrals), as well as frustrated clients with issues that may ultimately cause them to leave.
Consider using a customer satisfaction email signature if you need an alternative to using the telephone.
- Talk to more people, more often...
The core driver of any broker business is customers. But customers, like anyone else, need to feel valued throughout the year, (and not just at the point of renewal), so use some of the resources on Broker Create to share valuable advice - and in doing so, keep in touch. This helps to reinforce that their business is appreciated, and that you are a trusted adviser.
You know that of all the elements of your business, the client relationship is key to ensuring your continued business growth, so it’s certainly worth investing in. Take five minutes today and ask what customer loyalty tactics you’re currently doing and think about what you can do to improve.