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1. Decide what is the most memorable and engaging way to get in touch.

   Connecting on LinkedIn is increasingly a primary way of doing this. 

   For more guidance you'll find it valuable to work through the step-by-step advice from page 10 of our prospecting guide.
   
   

2. Follow this simple three steps plan
   • Tell them what you want them to know.
   • Tell them why they should believe you.
   • Tell them what you want them to do.
     
     
3. Follow up at least five times in order to maximise your conversion rate.