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Segmentation marketing

  1. Your introduction to segmentation marketing.
  2. Consider your segmentation objectives.
  3. The six primary criteria needed for effective segmentation (to determine your target audience or target market).
  4. Online visitor behaviour and segmentation
  5. Your 8 STP steps (segmentation, targeting and positioning):

  6. Ten potential benefits of your segmentation strategy.
  7. Six common mistakes to avoid.

Video mentor - on segmentation