.
Start by getting on the phone and calling your fifty best customers.
Ask them what they need.
Don't try to sell to them initially, just ask them questions. It'll take you a day, maybe two days, but the answers you get will be very valuable.
- They will show you how to increase your competitive advantage over your competition.
- They will help you develop a powerful retention plan for your existing customers.
- They will give you ideas on how you could expand the range of products and services that you offer.
Doing this costs virtually nothing.
Plus, as part of your meeting, lunch or whatever, walk away with at least two referrals from them in your pocket. If they're a good customer and if you've spent that much time with them, you're going to have a fairly good rapport with them. And asking for referrals can just be a natural part of the conversation.
