Ideally you should have a profile of each customer type/segment
- A consumer profile.
- A business customer profile.
How do you indentify your best clients?
Your best customers are the 20% segment that delivers 80% of your profits.
- Use lifetime value to calculate their value to the business. Then rank each customer type to see which is most profitable.
- Recency, frequency, monetary value analysis is commonly used to determine who your best/most profitable clients are.
- Using a Net Promoter Score may also be valuable to you as it pinpoints who is an advocate of your business (and who is thinking of moving to your competitor)