Typically, you have just seconds to capture the attention of visitors on your site to encourage them to stay and explore further. Do they read, or move on - potentially to a competitor site? You need to be ruthless in prioritising what you need them to know. To help you work this out, answer this:
- What simple message will stop them clicking out and moving to the next website? What will instantly convince them that they've come to the right place - a website that will solve their problem and/or fulfil their need.
Your customer insight should guide you on what their primary need is and what question they have when arriving on your website.
Writing your headline
- Who is this audience segment that you are most interested in talking to?
- What insight do you have on this target?
What are their needs?
What problem can you solve?
What benefit can you offer to get them to click the associated call-to-action?
- What is your value proposition to this customer segment? Is it single-minded, customer-centric and benefit-led?
See writing copy to appear online.
See have you written a great headline and the secret of writing a good headline.
Also see how to find a good copywriter.