What impression do you get from Naomi Johnson’s email signature? Credible, helpful, competent, trustworthy?
Use your email signature as a quick and effective way to build your brand, enhance your personal profile and engage with new and existing clients.
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One thing to note. Graphically rich email signatures with pictures and social media icons may degrade in some instances as your email is forwarded/viewed on mobile devices. For more background on this subject, use this article or research the subject on Google.
5 ways to use your email signature to support your marketing strategy
- Inspire prospects to engage with your business proposition
Direct them to relevant, valuable content on your homepage, landing page or blog. Give them a reason to contact you or leave their contact details.
- Encourage them to read, explore and link to you on social media
Include a link to your personal or company accounts on sites such as Twitter, LinkedIn, Facebook, and Google+
- Promote networking events, conferences and trade shows that you are attending
- Advertise your current marketing offer, webinar, free consultation or promotional video
Whatever your strategy to recruit or retain clients, promote your offer/proposition within your email signature.
- Support your referrals strategy
Promote your referrals strategy by giving people a reason to refer you and forward your details to friends and colleagues.
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