Examples might include:

1. A free cost cutting annual review.
2. A money off voucher for discounted CCTV surveillance.
3. A relevant white paper.

If a substantial gift or incentive is part of your proposed strategy, check its legal status using:

• The 2010 Bribery Act (UK)
• The Consumer Protection Code 2012 (Ireland)

Note: always speak to a lawyer to get up-to-date legal advice before implementing your plans.