1. Define your newsletter objectives
   
2. Ensure that your mailing audience database have opted in to receive email content from you.
   
3. Segment your database to maximise your newsletter content relevance and value.
   
   
4. Keep the design simple.

   Note that designs elements may be lost in e-mail filters.

   Check out our newsletter templates on Broker Create. 
   
   

5. Decide how you will despatch your newsletter
   
   
6. What sort of content should you publish?

   Keep important content ‘above the fold’

   Decide if you are going to employ a copywriter or write your own copy.
   
   

7. Spend time and effort on your subject line.
   
   
8. Make sure the headlines, sub-heads and images grab and hold the audience's attention.
   
   
9. Include a ‘forward to a friend’ button.
   
   
10. How should you sign off?
    
    
11. How often should you send the newsletter?
    
    
12. Monitor the success of your newsletter
    
    

Make sure you follow the three mandatories of permission marketing.

Archiving your newsletters will help with search engine optimisation (SEO)

Eight things you mustn’t do when sending out your e-newsletters.

When implementing a newsletter campaign you need to be aware of the Privacy and Electronic Communications (EC Directive) Regulations. Click here to download the relevant marketer’s guide.

This page was last reviewed in September 2024.