Visitors love videos when they arrive on a website. Why? Because they just have to look and listen.
6 reasons why you should use video marketing
- They quickly deliver your primary message
Visitors digest information they see and hear more quickly and more readily that if they are required to just read.
- Vistors are engaged and held on your site for longer
Video doesn’t just tell them, it also shows them. This is the difference between passive and active engagement. As a rule, people learn and remember information better if they are actively engaged.
- Traffic is directed to your website
Search engines seek out new content so custom video is a great way to bring visitors to your website through improved search engine rankings.
Multiply the search engine bump by using targeted keywords (limit to 1-2) in the video title, tags and description.
Maximize the benefit of improved SEO by sharing the video through your social media networks.
- It gives your Company a bigger personality
What better way to accurately present your company culture and personality than through a custom video of your team in action.
People like to buy from people they know, or at least that they feel they know, so why not introduce visitors to your team through custom video?
- Use it to stand out from your competition and be remembered
In a world of “me too” companies, custom video is a great way to differentiate yourself from your competition, help you stand out and be remembered.
- It's also (potentially) very inexpensive and highly cost effective
Most video services are free (or practically free) and easy to use.
Video content ideas
Client testimonials
No one can sell the benefits of doing business with your company better than an actual customer. Pick out a client or two that can advocate for your business. Ask them a couple of questions about their personal experience with your company.
Explanation of services
Financial services can get complicated – videos are a great way to explain what you do and how your customers benefit.
Consider creating a library series of short coverage explanation videos that people can go back and access easily via different platforms such as Youtube.
Use this step-by-step guide to developing your video
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