LinkedIn is a great venue for your employees to build their own networks, while promoting the company/your brands (as well as their own personal brand). Employee contributors should post your company blogs on their LinkedIn status updates and join relevant groups. The more evangelists you have on LinkedIn, the more opportunity you have to become a thought leader in your space.

Encourage employees to optimize their pages by using the following quick tips:
 

1. Include a professional headshot
2. Include keywords in job position title
3. Link to company blog under “Websites”
4. Add an X (previously known as Twitter) handle
5. Claim unique URL and then drop it into email signatures
6. Write a summary in the first person and think of it as a “greatest hits collection”.
7. Include keywords and add a bit of your own personality
8. Under “Specialties”, include a line list all skills one on top of the other to make your profile easy to read
9. Make sure to add plenty of skills in the “Skills” section
10. Move recommendations closer to the top