.

Marketing planning metrics typically:

1. Focus on analysing the organisation’s position and success within its market, and
2. Provide insight and information that can then be used to drive strategic planning.

Market metrics that you might use include: 

1. Customer Lifetime Value (CLV)
2. Market share analysis   
3. Market growth analysis
4. Cost of Customer Acquisition (COCA)
5. Customer Retention Rates (CRR)
6. Marketing Mix analysis
7. Lead-to-Sale Conversion Rates