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Make your business card work hard for you

1. Use the reverse to encourage referrals

   Don’t make the mistake of wasting the marketing opportunity of the reverse side.

   The Children in Need offer gives the card value, makes it much less likely to be discarded as well as actively encouraging referrals.

   
   
   

2. Make it clear how people benefit from using your business

   

   
   
   

3. Also ensure that you're easy to find on their phone

   Encourage your clients to put your business contact details in their phone - so that they can contact you quickly if they need help or advice - but also have your details immediately to hand to pass on to a friend.
   
   

4. LinkedIn

   Create a plan to encourage clients to endorse your services to their contacts on LinkedIn.
   
   

Always follow up any referral that you receive from a client with a handwritten card