Adding another job to your To Do list may not seem like a great idea but there's a powerful business argument for doing this and prioritising video marketing over almost everything else you're working on.
Put simply, video drives a lot more qualified customer traffic to your website and then helps to convert a significant proportion of this traffic into leads and new business.
8 reasons to use video marketing:
- Your Google ranking improves
Google loves video (it owns YouTube) and gives websites that use it a higher search result ranking. It does this for a number of reasons but primarily because of the enhanced visitor experience that video delivers.
- You reach more potential customers
YouTube is the second largest search engine after Google, so your customer reach (especially of hard to influence Millennials) will increase as a result. Plus video encourages social shares.
- It helps to establish trust and therefore drives sales
A trusted personal recommendation is the most powerful sales conversion tool you have - and people trust a sincere videoed customer testimonial almost as much as a personal recommendation.
- Your market share increases
As most of your competitors still aren't using video, if you act now you'll gain an immediate advantage within your market.
- It builds your business
Everywhere you look online the argument is consistently positive about the power of video marketing. For example, according to Small Business Trends, "Businesses that use video grow their revenue 49 % faster year-on-year than organizations that don't*".
- Selling is made easier
Video is very good at explaining exactly how and why your services will be particularly valuable - plus it requires little effort from your potential customer who can just sit back and listen.
- More of your recruitment emails will be opened and read
Use the word 'video' in your email subject line and, according to Hubspot, you could "boost open rates by 19% and click-throughs by 65%**".
- It's really simple to do
You probably know children who publish funny engaging videos on YouTube. If they can do it, surely you can give it a go.
To develop a simple plan to create a video for your site, simply follow our step-by-step guide here.
*Small Business Trends, 2016
**Hubspot, 2017