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Understand where your website traffic is coming from

Knowing the origin of the traffic in each channel is important because these sources are actively referring and you need to know which are being most effective.

You may also decide that you need to work harder to build rapport with the sources that are sending you the most prospects.

To view your sources in Google Analytics, click “Acquisition” and then “Source/Medium” on your dashboard.

For those who prefer an audio visual guide, here’s a short but instructive video.