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Website traffic and the channels your visitors are using to find you

It’s valuable to get an overview of the channels your website traffic is coming through to reach your site.

To find this information, go to your Google Analytics dashboard and click “Acquisition” and then “Overview”.



The top five are typically:

  • Organic search
  • Referral
  • Paid search
  • Direct
  • Social

Watch this short video to understand why each is significant