Image by yanalya on Freepik.com

1. People are drawn to friendly faces.

   This image does a great job of grabbing and holding the attention of a visitor to the site. The image is professional but not the typical stock image. Friendly faces draw people into your site and create an inviting environment.
   
   

2. It tells an engaging story

   In combination with the headline it suggests that she's telling her client something positive.

   
    Image by yanalya on Freepik.com

   The message it conveys is 'Would you like to be on the other end of that call? You can be if you become one of our clients' (click 'Learn more' to find out more)

   AIDA's 'attention', 'interest', 'desire', 'action' happens using just one image, one headline and one supporting sentence.
   
   
   

Choosing each photograph

1. What make a good image?
   
   
   • Use a professional, or at least someone who knows how to take a good shot.
   • Ensure the image tells a story and ideally demonstrates the proposition.
     
     
2. Copyright
   
   
   • Legally the copyright of the photography resides with the photographer.  The images on this page have been sourced at no cost from FreePik.com, but by doing so we must include an attribition with each image used.
   • Check if it is policy only to use photographers who have signed over copyright to the Client.

     If not then you will have to negotiate and sign a deal with whomever you use.