1. Red

   Dangerous, strong, aggressive, exciting, energetic.

2. Yellow

   Bright, optimistic, cheerful, intellectual.

3. Green

   Natural, solid, harmony, balance, hope, stability, peace.(Often the colour of surgeon's and nurse's uniforms)

4. Blue

   Truth, serenity, loyal, cool, sense of well being, soothing (Often the colour of surgeon's and nurse's uniforms)

5. Orange

   Stimulating, enegetic, warmth, happiness.

6. Purple

   Spiritual, truth, justice.

7. Black

   Elegance, power, individuality, intimidating, sophisticated (The colour of uniforms worn by those wishing to project an image of power and control).

8. Gray

   Neutral, modest, unobtrusive.

9. Gold

   Majestic, glory, pride.

10. White

    Brightness, cleanliness, purity, clarity.

11. Brown

    Solid, natural, conservative.

12. Pastels

    Soothing, soft, gentle, sweet, romantic.

See also colour palette - in branding