Cookie Settings
Close
Broker Create
Marketing Elevator
Marketing Community
Trusted Suppliers
Meet The Team
Log in
Register
Menu
Broker Create
Marketing Elevator
Marketing Community
Trusted Suppliers
Meet The Team
Log in
Sub menu
Find more customers
Keep more customers
Upsell and cross-sell
Broker Create
Marketing Elevator
Quick Menu
Segmentation marketing
Your
introduction
to segmentation marketing.
Consider your
segmentation objectives
.
The
six primary criteria
needed for effective segmentation (to determine your
target audience
or
target market
).
Online visitor behaviour and segmentation
Your 8 STP steps (segmentation,
targeting
and
positioning
):
For a
consumer market
(B2C) - and
the consumer variables
that define each segment.
For a
business to business market
(B2B) - and
the B2B variables
that define each segment.
Ten
potential benefits
of your segmentation strategy.
Six
common mistakes
to avoid.
Video mentor - on segmentation
A quick
introduction to segmentation
from Erica Olsen. (length 4.49)
Short clips from Professor Malcolm McDonald on:
An
introduction to segmentation
. (length 2.14)
Segmentation in one market sector
the commercial fertiliser market
. (length 4.42)
Guidance on
advertising to your market segment
.(length 3.26)
Examining the
‘Buying on price’ segment
. (length 2.03)
Segment before doing your SWOT analysis
. (length 4.00)
A case study from BestBuy (US retailer) on
their market segmentation
. (length 5.17)
A very
basic introduction
to segmentation. (length 3.13)