Blogs play a key role in:

1. Educating prospects for lead generation and
2. Nurturing them until it’s the right time for them to buy.

Your blog can be one of the most powerful marketing assets if you stick to the topics that your prospects and customers find compelling, and avoid any hard sell. 

Use your blog to also:

1. Drive your SEO strategy
2. Build trust and position you as an expert/thought-leader in your sector.
3. Re-purpose choice elements of your blog into another format in order to drive your content strategy.
   
   
   

Your guide to blogging

1. How to write a great blog post

2. How you gain from adding comments to other people's blogs.

3. Blog metrics - your options.
4. What to do and what not to do when blogging.
5. Six steps to a more engaging corporate blog.
6. A background to blogging.

 

"Increasingly in marketing, you are what you publish"

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This page content was reviewed in September 2024.