Success stories are a strong sales motivator, especially if they're provided by an outside credible source (such as a trade magazine or local newspaper).

The same goes for customer testimonials - people will feel more confident about doing business with you if they know that you have lots of happy customers.

Think about your success stories. Can you describe how one of your customers overcame an industry headache with your assistance?

Here are good Case Study examples from Aviva that you can learn from:

1. The Aviva video case study. October 2022
2. The Aviva Digital Aptitude case study

You can use this link to download the case study template on Broker Create

Some guidance on producing  a valuable case study:

1. Be relevant.

   If the benefit is irrelevant to your target audience it will have little impact.

2. Be personal.

   Use what you know about your audience to anticipate and then answer questions that they might have.

3. Be authentic.

   The more engaging and authentic the story feels, the more compelling it will be.

4. Be specific.

   Quantify your results. If the success story is about insurance cost savings, put a figure or a percentage on the savings.

5. Be newsworthy.

   Ideally tie the story to recent news events so that it resonates with your readers.

6. Get permission.

   Always get written approval from anyone mentioned in your writing.

   Send them a draft for approval and incorporate their feedback before publishing.